About Our Company

I’m Danielle, the founder of Bawse Bae, born and raised in Houston, Texas. Fashion has been a part of me since childhood—whether it was school, church, or nights out, I’ve always taken pride in making a statement with my style. After college, I realized the 9–5 grind wasn’t for me. I knew I was destined to be my own Bawse.

Throughout my 20s, I immersed myself in the beauty and fashion industry, starting as a model at 16, creating makeup looks for special events, styling friends, and developing a sharp eye for pieces that transform a closet. With experience on and off the runway, I learned how to spot trends, work with suppliers, and deliver what women truly want: luxe style that commands attention without breaking the bank.

In Fall 2018, I launched Bawse Bae—a brand built on confidence, power, and a little sass. Inspired by the definition of “Bawse”—someone who exudes confidence, overcomes obstacles, and turns heads everywhere they go, this brand is my way of empowering women to feel unstoppable.

At Bawse Bae, our mission is to empower women to embrace their inner boss through fashion that exudes confidence, luxury, and style without the luxury price tag. We are dedicated to delivering high-quality, trend-forward pieces that inspire women to command every room they enter. Beyond clothing, Bawse Bae is a lifestyle, a movement that encourages women to own their power, chase their goals, and define success on their own terms.